“Building social ecosystems that connect brands and people through shared interactions.”
The ability to reach consumers at every stage of their journeys has helped social media become the most powerful factor in their purchasing decisions. Social has accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success.
That’s why we use data and insights to drive the quality of the content we create and the efficacy of the messages we craft. With this as our basis, we are able to forge memorable emotional connections that amplify results across earned, owned and paid channels.
Insights & discovery: Examining brand culture
What are consumers saying? What resonates with them? Who do they admire in this space? Our process begins with an investigation into your brand’s historical conversation trends and an analysis of content performance to date. Armed with this data, we are able to form category insights and an understanding of your brand’s consumer culture. We examine these findings in relation to influential voices in the surrounding culture, along with studying search intent and consumer behavior.
Strategic planning: Developing the big idea
The insights and discovery guide us as we craft The Big Idea – a single unifying theme that will be the foundation for all programs and campaigns across owned, earned and paid channels. This primary theme allows us to develop your brand’s character and tone of voice, while outlining how to best activate it on each social platform.
We will also map out your brand’s media amplification plan, determining whose influence it will seek to leverage, which consumers can be enlisted as advocates, and which audiences are ripe for targeting through paid media.
CONTENT DEVELOPMENT & PRODUCTION
Creating story-driven copy, video, and VR content, based on social insights and analysis, that ties unifies social communications pillars behind a single brand purpose.
STRATEGY & INSIGHTS
Developing objective-driven social media strategies, fueled by data, that integrate owned, earned, and paid channels to deliver real measurable business and marketing results.
Creating organic and media-driven influencer and advocate marketing programs, establishing authentic relationships to drive awareness, loyalty, and content creation